Providing Market Intelligence for 40 Years

In The News

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend to buy a standalone smart security gadget like a video doorbell or a smart lock, instead.

Specifically, 16 percent of respondents plan to buy a gadget like that in the next year, compared to 8 percent who plan to buy a home security system.

"These smart products address the same core needs of consumers -- to feel safe and secure in their home, having peace of mind that all is well, and knowing they will be alerted of potential dangers," said Dina Abdelrazik, senior analyst at Parks Associates.

From the article "Smart security gadgets could outsell professional systems 2 to 1" by Ry Crist.

Previously In The News

Smart Home: $20 Threshold, Lingering Privacy Concerns

According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households...

Amazon Is Becoming the Third Largest Internet Ad Platform in the U.S.

Amazon's websites drew in nearly 200 million unique monthly visitors in the US at the end of 2017 according to comScore. In July, research firm CIRP estimated that Amazon Prime had nearly 100 million...

YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), and Apple (NASDAQ:AAPL) accounted for 86% of the streaming device market last year, according to research firm Pa...