Providing Market Intelligence for 40 Years

In The News

Smart-Lock Start-Up Otto Closes Shop

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price of a smart door lock is $220, while traditional non-connected door locks can be purchased for $80-$100. Innovators and early adopters clearly recognize the value of smart-home products, but the early majority of U.S. consumers sees only marginal value, which is insufficient to justify the premium price for smart products.”

From the article "Smart-Lock Start-Up Otto Closes Shop" by Trey Barrineau.

Previously In The News

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...