Providing market intelligence for more than 35 years

In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of smart home devices grows.

Overall, 75 percent of security device sales include at least one smart home device, according to Parks Associates.

Smart speaker shipments totaled 32 million units in 2017, 300 percent up year over year, Strategy Analytics found. Google and Amazon accounted for 90 percent of sales. Google's market share increased to about 35 percent in Q4, while Amazon's share fell to about 50 percent. Meanwhile, there were a host of new entrants to the market.

From the article "Smart Homes: The Power, the Pleasure and the Pain" by Richard Adhikari. 

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...