Providing Market Intelligence for 40 Years

In The News

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, ownership of smart home products increased from 16 percent to 19 percent of U.S. broadband households in the last year, and 44 percent of households that do not have a smart home device plan to purchase one in 2016.

Parks says a big driver is the fact that home and consumer-based Internet of Things (IoT) opportunities are attracting companies like Amazon, Apple, Google and Facebook. They’re planning and rolling out products around everything from home entertainment and connected CE, smart home and security, apps and mobile devices and connected cars and healthcare.

From the article "Smart Homes: Indicators Of Escalating Consumer Interest In The Technology" by Laura Hamilton.
 

Previously In The News

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...