Providing market intelligence for more than 35 years

In The News

Smart Home Technology Must Work Harder To Create Smarter Consumers

Parks Associates home energy management data released in March 2016 show 70 percent of households with smart-energy devices report saving money due to reduced energy consumption. However, the research firm noted challenges for vendors selling smart-energy devices based on cost savings, as 83 percent of U.S. broadband households do not know the price they are paying for electricity.

From the article "Smart Home Technology Must Work Harder To Create Smarter Consumers" by Robert S. Marshall.

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thurs...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...