Providing market intelligence for more than 35 years

In The News

Smart Home Gadgets Need To Live Together

Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai.

"Our ability to do conversational understanding is far ahead of what other virtual assistants can do," Pichai told a packed audience.

"We are an order of magnitude ahead of everyone else."

Home devices combine machine learning, online search, voice recognition and more to allow people to get answers to questions, manage tasks or control devices by speaking naturally, demonstrations showed.

From the article "Smart Home Gadgets Need To Live Together" by Glenn Chapman.

Previously In The News

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...