Providing market intelligence for more than 35 years

In The News

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders say.

While smart home offerings have been around for years, attention has been heightened by Google, Amazon and Apple maneuvering to be at the heart of managing devices capable of wirelessly taking commands or feeding information.

From the article "Smart Home Gadgets Need To Live Together" by Glenn Chapman.

Previously In The News

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...