A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 percent of the households the research firm surveyed said they prefer to purchase smart home products at retail outlets, particularly from home improvement stores such as Home Depot or Lowes.
From the article "Smart Home Devices Slow To Catch On In U.S. Broadband Households" by Sean Buckley.
Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake
According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...
A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...
Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....
