Providing Market Intelligence for 40 Years

In The News

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying homes, cutting costs, and handling tech without a manual the size of a dictionary.

"Dedicated hubs serve smart home power users seeking sophisticated cross-device automation," quotes Holcomb. But for the average Joe, they're more about cheering Alexa on from the sidelines.

Parks Associates is mapping out future conversations with their events lined up: the CONNECTIONS™ Summit at CES in January and another conference in May. The industry will swap ideas and no doubt angle towards new opportunities in this zany puzzle we call the smart home market.

From the article, "Smart Home Devices: Security Spurs Subscription Growth" by Dominic Sanders

Previously In The News

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...