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Smart home device adoption highest among 25-34 households

"Nearly 40% of U.S. broadband households with a security system also own a smart home product," said Stuart Sikes, president, Parks Associates. "Safety and security are the leading value propositions for the connected home, so we will see many innovative solutions at CES 2016 coming from partnerships among security companies, service providers, app developers, and device manufacturers.”

From the article "Smart home device adoption highest among 25-34 households" by MacTech.

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Deeper Dive—Hopefully, Quibi knows what it’s doing

There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV scr...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...