Providing market intelligence for more than 35 years

In The News

Smart home device adoption highest among 25-34 households

"Nearly 40% of U.S. broadband households with a security system also own a smart home product," said Stuart Sikes, president, Parks Associates. "Safety and security are the leading value propositions for the connected home, so we will see many innovative solutions at CES 2016 coming from partnerships among security companies, service providers, app developers, and device manufacturers.”

From the article "Smart home device adoption highest among 25-34 households" by MacTech.

Previously In The News

Apple (AAPL) and Hollywood Clash Over Pricing of 4K Content

Apple TV was launched in Jan 2007. It is a digital media player and HDMI compliant set top device that needs to be connected to TV to work. Apple TV also gives access to Apple's iTunes content as well...

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Market research outfit Parks Associates offers up a glimpse of the bundle's penetration: As of the end of the first quarter of this year, 19% of U.S. broadband subscribers also enjoy wireless/mobile s...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...