Providing Market Intelligence for 40 Years

In The News

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate of home security systems past the 20 percent mark up to 26 percent by 2020.

Parks Associates estimates that by 2020 more than 50 percent of U.S. broadband households will have a smart home controller, up from 13 percent in 2015, and 24 percent will have an IP camera, up from just under 10 percent in 2015.

From the article "Smart Home Adoption To Benefit Security" by Paul Ragusa.

Previously In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...