Providing Market Intelligence for 40 Years

In The News

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate of home security systems past the 20 percent mark up to 26 percent by 2020.

Parks Associates estimates that by 2020 more than 50 percent of U.S. broadband households will have a smart home controller, up from 13 percent in 2015, and 24 percent will have an IP camera, up from just under 10 percent in 2015.

From the article "Smart Home Adoption To Benefit Security" by Paul Ragusa.

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...