Providing market intelligence for more than 35 years

In The News

Smart Glass Technology – Bring People Together, Don’t Drive Them Apart

The voice interface, which was the talk of Parks Associates Connections Conference, may offer an alternative to the clumsiness of trying to manipulate virtual objects with one’s hands. At that conference it was suggested researchers are moving beyond basic voice recognition to understand context and emotion (e.g. you say, “I’m leaving in a hurried tone” and your voice assistant says, “Don’t forget your jacket, as it is going to be cold later tonight”).

From the article "Smart Glass Technology – Bring People Together, Don’t Drive Them Apart" by Ken Pyle.

Previously In The News

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Password sharing could be costing SVODs billions each year

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected t...