Providing market intelligence for more than 35 years

In The News

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates, the set-up process for smart home devices continues to plague consumers.

 

In the new report, Parks Associates said 52% of DIY users report setup or connectivity issues revealing that the user experience continues to be one of the main problems in smart home adoption.

“The smart home market has matured, expanding the need for an enhanced user experience to reach next-gen adopters as well as interoperability and standards to deliver a seamless smart home,” said Daniel Holcomb, senior analyst at Parks Associates.

 

From the article, "Smart device adoption grows but setup stumps 52% of users" by Peter Brown

Previously In The News

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...

NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach

By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...