About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates, the set-up process for smart home devices continues to plague consumers.
In the new report, Parks Associates said 52% of DIY users report setup or connectivity issues revealing that the user experience continues to be one of the main problems in smart home adoption.
“The smart home market has matured, expanding the need for an enhanced user experience to reach next-gen adopters as well as interoperability and standards to deliver a seamless smart home,” said Daniel Holcomb, senior analyst at Parks Associates.
From the article, "Smart device adoption grows but setup stumps 52% of users" by Peter Brown
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
