Providing market intelligence for more than 35 years

In The News

Smart Cities & How They Might Interface With Smart Homes

With a smart city the whole is greater than its parts. This holds true for the smart home, too. In today’s world of smart homes, IoT and smart cities, the network, wireless connectivity and data rule. As Parks Associates stated, “Smart cities are one of the most promising 5G use cases — although most cities pursuing smart solutions are currently in the testing phase, massive IoT deployments are already beginning to roll out. Top smart city applications include smart street lighting, utility metering, traffic management, and parking management. Cities that roll out this technology expect to see cost savings over time with regards to reduced energy expenditure and greater operational efficiencies.”

From the article "Smart Cities & How They Might Interface With Smart Homes" by Helen M. Heneveld.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...