Providing market intelligence for more than 35 years

In The News

Smart Cities & How They Might Interface With Smart Homes

With a smart city the whole is greater than its parts. This holds true for the smart home, too. In today’s world of smart homes, IoT and smart cities, the network, wireless connectivity and data rule. As Parks Associates stated, “Smart cities are one of the most promising 5G use cases — although most cities pursuing smart solutions are currently in the testing phase, massive IoT deployments are already beginning to roll out. Top smart city applications include smart street lighting, utility metering, traffic management, and parking management. Cities that roll out this technology expect to see cost savings over time with regards to reduced energy expenditure and greater operational efficiencies.”

From the article "Smart Cities & How They Might Interface With Smart Homes" by Helen M. Heneveld.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...