Providing market intelligence for more than 35 years

In The News

Smart changing table: A Fitbit for babies?

The Smart Changing Pad, temporarily discounted to $199 and slated to ship in December, is one of a series smart devices aimed at young parents. Kodak, for instance, released a high-definition baby monitor app on Thursday.

Parents with children under 18 are twice as likely to have smart home products, according to an August survey of 4,043 adults released by Coldwell Banker brand and CNET. Parents with children at home are also more likely to access online health portals and use video consultations with doctors, according to separate studies by research firm Parks Associates.

From the article "Smart changing table: A Fitbit for babies?" by Anita Balakrishnan.

Previously In The News

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...