Providing Market Intelligence for 40 Years

In The News

Smart changing table: A Fitbit for babies?

The Smart Changing Pad, temporarily discounted to $199 and slated to ship in December, is one of a series smart devices aimed at young parents. Kodak, for instance, released a high-definition baby monitor app on Thursday.

Parents with children under 18 are twice as likely to have smart home products, according to an August survey of 4,043 adults released by Coldwell Banker brand and CNET. Parents with children at home are also more likely to access online health portals and use video consultations with doctors, according to separate studies by research firm Parks Associates.

From the article "Smart changing table: A Fitbit for babies?" by Anita Balakrishnan.

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...