Providing market intelligence for more than 35 years

In The News

Smart Appliances Make Life Run Smoothly

According to Parks Associates, a leading provider of market intelligence, 17 percent of consumers plan to buy a smart kitchen appliance in 2016.

As smart appliance technology continues to evolve and become the norm, the future looks toward a truly interconnected home where you not only communicate with your kitchen appliances from afar but all of your major appliances communicate directly with one another. A fully integrated smart home has the potential to maximize efficiency even further, reduce energy usage and even cut down on food waste.

From the article "Smart Appliances Make Life Run Smoothly" by Trisha Boyer.

Previously In The News

15% of Pay TV Customers Downgraded Service in the Last Year

According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...