Providing market intelligence for more than 35 years

In The News

Sliver.tv rakes in $9.8M in funding, advances VR broadcasting technology

A recent report from Parks Associates suggested AI’s benefits can be extended beyond content production and enhancement.

“AI-enabled systems will also be increasingly used in content creation decisions, revealing topical areas or genre-related trends that have previously gone unnoticed in the noise of big data,” Parks said in a recent report. “Using these tools will allow producers and distributors to better predict and fund content that will draw audiences.”

At the heart of Sliver.tv's approach is its patented virtual camera array technology that captures 2D games played on a PC such as "Counter Strike: Global Offensive" and "League of Legends," and renders in real-time a fully immersive 360° in-world stream.

From the article "Sliver.tv rakes in $9.8M in funding, advances VR broadcasting technology" by Sean Buckley.

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...