Providing market intelligence for more than 35 years

In The News

Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth

Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key customers. But overall, the number of users is growing with 63 percent of U.S. broadband households paying for some sort of online video service, compared to 57 percent at the beginning of 2015. On average, such subscribers pay $12 a month.

From the article "Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth" by Tamara Chuang.

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...