Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key customers. But overall, the number of users is growing with 63 percent of U.S. broadband households paying for some sort of online video service, compared to 57 percent at the beginning of 2015. On average, such subscribers pay $12 a month.
From the article "Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth" by Tamara Chuang.
According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...
Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia
According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...
