Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for OTT Video Distribution.
Content owners and OTT service providers are presented with ample opportunities to benefit from this development. First let’s take a look at some numbers that substantiate these trends in media consumption: Families with kids spend on average 90% more on OTT services than families without kids (Source: Parks Associates; TV Everywhere and the New World of OTT 2015).
From the article "Siemens Convergence Creators: OTT services for the young generation" by Thomas Campbell.
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“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....
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