Providing Market Intelligence for 40 Years

In The News

Shifts in Cloud DVR deployments

Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-Top-Box. According to recent research by Parks Associates the total number of Cloud DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. This tremendous growth is driven by subscriber demand for the rich and flexible TV Anywhere user experience they’ve grown accustomed to with VOD. The primary mode of TV viewing for 27 percent of US viewers is time-shifted , and in the last six years, nearly 2.5x more households have chosen to use other devices over their TVs. Fortunately, advances in technology to support the performance and storage needs of time-shifted and recorded programs will allow operators to differentiate themselves from competitive OTT, IPTV, Telco and cable operators, perhaps stalling the cord cutting trend which has accelerated in Q1 2015 .

From the artcle "Shifts in Cloud DVR deployments" by Sarah Paris-Mascicki.

Previously In The News

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...