Providing Market Intelligence for 40 Years

In The News

Shifts in Cloud DVR deployments

Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-Top-Box. According to recent research by Parks Associates the total number of Cloud DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. This tremendous growth is driven by subscriber demand for the rich and flexible TV Anywhere user experience they’ve grown accustomed to with VOD. The primary mode of TV viewing for 27 percent of US viewers is time-shifted , and in the last six years, nearly 2.5x more households have chosen to use other devices over their TVs. Fortunately, advances in technology to support the performance and storage needs of time-shifted and recorded programs will allow operators to differentiate themselves from competitive OTT, IPTV, Telco and cable operators, perhaps stalling the cord cutting trend which has accelerated in Q1 2015 .

From the artcle "Shifts in Cloud DVR deployments" by Sarah Paris-Mascicki.

Previously In The News

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

It's Really Hard to Make Money With Virtual Reality Games

Considering the high profile of the launch we're talking about 2,300 is an awfully low number, even factoring in some of the criticisms of Light Repair Team #4 and its sparse marketing. That speaks to...