Providing Market Intelligence for 40 Years

In The News

Sharing a Netflix password is still piracy – but everyone does it

The answer is actually no, but that doesn’t mean it’s not prevalent. According to a study done by Parks Associates earlier this year, 57 percent of U.S. households access an over-the-top video account — meaning streaming services like Netflix, Hulu, or HBO Go — but 11 percent of Netflix subscribers, 10 percent of Hulu Plus subscribers and 5 percent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Unsurprisingly, young adults between 18-24 are the biggest perpetrators of the password-sharing trend, as 22 percent of those surveyed admitted to using an account that was not theirs.

In a related study, Parks Associates estimates that “illicit password sharing” could cost the industry as much as $500 million per year.

From the article "Sharing a Netflix password is still piracy – but everyone does it" by Lauren Hockenson.

Previously In The News

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Is Amazon Spending Too Much to Grow Prime Memberships?

Amazon's content expense increased by $2 billion through the first nine months of 2022, up over 20% year over year. Keep in mind that only includes a portion of The Lord of the Rings: The Rings of Pow...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...