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Seventh of US broadband homes to buy streaming players in H1 2016

December 13, 2015

Some 14% of US broadband households plan to buy a streaming media player by the middle of 2016, according to Parks Associates.

The research firm claims that as of the third quarter of 2015, 31% of US broadband households owned a streaming media player, up from 27% at the beginning of the year.

From the article "Seventh of US broadband homes to buy streaming players in H1 2016" by Barbara Kraus.

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A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

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A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

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About Parks Associates

Seventh of US broadband homes to buy streaming players in H1 2016

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

Viacom To Target Ads On Roku Streaming Boxes

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

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