Providing Market Intelligence for 40 Years

In The News

Senior Care Tech Presents $279 Billion Opportunity

Technology is at the forefront of senior living solutions, from next generation remote health monitoring apps to wearables that can detect and predict falls among seniors.The need for these innovative solutions are expected to boom over the next few years, with the total market opportunity estimated to be $279 billion, according to a recent study from AARP and Parks Associates.

From the article "Senior Care Tech Presents $279 Billion Opportunity" by  Kourtney Liepelt.
 

Previously In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...