Providing market intelligence for more than 35 years

In The News

Senior Care Tech Presents $279 Billion Opportunity

Technology is at the forefront of senior living solutions, from next generation remote health monitoring apps to wearables that can detect and predict falls among seniors.The need for these innovative solutions are expected to boom over the next few years, with the total market opportunity estimated to be $279 billion, according to a recent study from AARP and Parks Associates.

From the article "Senior Care Tech Presents $279 Billion Opportunity" by  Kourtney Liepelt.
 

Previously In The News

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...