Providing Market Intelligence for 40 Years

In The News

Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

Conducted through OnePoll, the survey canvassed 1,200 respondents in the US, UK, France, Germany, Italy and Japan on the IoT devices they had in their home and security measures people take (or fail to take) to secure their smart homes.

In terms of the number of smart devices per household the UK (2.6) and US (2.4) trail France (5.8 devices), Italy (5) and Germany (4.5) by some distance (although this is contradicted by the findings of a report by Parks Associates).

From the article "Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass" by Adam Bannister.

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...