Providing market intelligence for more than 35 years

In The News

Security industry weighs in on role of DIY

Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed, according to new research from Parks Associates. With this month’s News Poll, we focus on DIY’s impact on security overall.

As one respondent so succinctly put it, “Self install is so easy, the services are vast and the pricing is cheap. Of course it will have an impact.”

From the article "Security industry weighs in on role of DIY" by Paul Ragusa.

Previously In The News

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...