Providing market intelligence for more than 35 years

In The News

Security Cameras Lead Smart-Home Adoption

Networked surveillance cameras are leading the adoption of smart-home technology, Parks Associates said in releasing consumer-survey results during ISC West.

Nine percent of U.S. broadband households owned an IP/networked security camera at the end of 2015, and 4 to 5 percent of broadband households bought a networked camera in 2015, Parks said in citing its survey of 10,000 broadband households in the U.S.

From the article "Security Cameras Lead Smart-Home Adoption" by Joseph Palenchar.

Previously In The News

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...