Providing market intelligence for more than 35 years

In The News

Securing video analytics data: the law and best practice

Brett Sappington, Senior Director of Research at Parks Associates, says compliance and security considerations are forcing operators to decide whether or not data security should be part of their core business. “Do I have an internal group of security experts, or do I turn to experts outside of my organization? Many of them look at it and say, my core business is video, I’m not sure I want to be in the security business. Some do decide that they want it in-house, but for many they’re looking outside of their organizations for that security expertise.”

From the article "Securing video analytics data: the law and best practice" by Barry Flynn.

Previously In The News

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...