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In The News

Second-Screen Activity On The Rise

March 10, 2016

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats during a football game?

Chances are good you probably have done something similar, according to Parks Associates, which is reporting findings that 65% of U.S. broadband households engage in at least one second-screen activity on at least a monthly basis. The most common activity is to search for information about the program being watched.

From the article "Second-Screen Activity On The Rise" by Laura Hamilton.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California

As Director, Research Quality & Product Development, Jennifer manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Park...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

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