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Second-Screen Activity On The Rise

March 10, 2016

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats during a football game?

Chances are good you probably have done something similar, according to Parks Associates, which is reporting findings that 65% of U.S. broadband households engage in at least one second-screen activity on at least a monthly basis. The most common activity is to search for information about the program being watched.

From the article "Second-Screen Activity On The Rise" by Laura Hamilton.

Previously In The News

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In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

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Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

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