In The News

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

June 10, 2026

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

Previously In The News

Sales Of Smart Home Devices To Explode In The Next 12 Months

Two Out of Three Households Stream Music From the Internet

With Connected TVs Increasing, Cable Must Adapt

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

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