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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

June 10, 2026

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Voice shopping in retail expected to grow to $40 billion by 2022

Most Broadband Users Still Pay For Television

Research: over 50% of U.S. broadband households stream content on TV screens

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