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Samsung leads 4K TV shipments

December 02, 2015

"For both flat-panel purchasers and the sub-group of 4KTV purchasers, 44% made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4KTVs was not substantially different," said Barbara Kraus, director of research, Parks Associates.

"However, 11% of 4KTV purchasers were motivated to buy after learning about the TV's features, compared to 3% of flat-panel TV purchasers."

From the article "Samsung leads 4K TV shipments" by Michelle Clancy.

Previously In The News

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As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

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