Providing market intelligence for more than 35 years

In The News

Samsung Gains on Apple in This Key Market

According to market intelligence firm Parks Associates, Samsung is closing the gap. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Mobile Product Research Director Harry Wang in a Parks Associates press release. "Apple controls 40% of the smartphone market while Samsung has 31%, and LG is the next closest with rival with 10%." While the press release doesn't go into detail, losing U.S. market share is not what Apple investors want to hear. 

From the article "Samsung Gains on Apple in This Key Market" by Jamal Carnette.

Previously In The News

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...