Providing Market Intelligence for 40 Years

In The News

Samsung Gains on Apple in This Key Market

According to market intelligence firm Parks Associates, Samsung is closing the gap. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Mobile Product Research Director Harry Wang in a Parks Associates press release. "Apple controls 40% of the smartphone market while Samsung has 31%, and LG is the next closest with rival with 10%." While the press release doesn't go into detail, losing U.S. market share is not what Apple investors want to hear. 

From the article "Samsung Gains on Apple in This Key Market" by Jamal Carnette.

Previously In The News

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...