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In The News

Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips

“A ‘smart’ fridge often carries a premium price tag, requires regular software updates, and may raise privacy concerns if it tracks your groceries or eating habits,” researcher Dogan Gursoy told the Wall Street Journal (in an article I wrote). That same article included findings from a 2025 Parks Associates survey of about 4,000 Americans that showed similar skepticism of AI-enabled products, although less so among younger people.

From the article, "Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips" by Sean Captain

Previously In The News

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...

Parks Associates Research Finds 28% of Employees Use AI for Professional Needs

Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...

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