Providing Market Intelligence for 40 Years

In The News

Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips

“A ‘smart’ fridge often carries a premium price tag, requires regular software updates, and may raise privacy concerns if it tracks your groceries or eating habits,” researcher Dogan Gursoy told the Wall Street Journal (in an article I wrote). That same article included findings from a 2025 Parks Associates survey of about 4,000 Americans that showed similar skepticism of AI-enabled products, although less so among younger people.

From the article, "Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips" by Sean Captain

Previously In The News

Streaming media players most popular for online video in more than a fifth of broadband homes

"Streaming media players continue to stake out a growing portion of the connected home," explained Parks director of research and author of The Streaming Media Device Landscape, Barbara Kraus. "It is...

The most popular streaming devices in the US

Even though millions of people have game consoles like the Xbox One and PlayStation 4, people are streaming less video on game consoles, and more on streaming media players, according to new research...

UK broadband homes stay fiercely loyal to over-the-top

Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates. The research firm found that servi...

IoT adoption to spur fresh customer service approaches

According to research from Parks Associates, US broadband households now own an average of seven and a half connected computing and video entertainment devices, and 18% own at least one smart home dev...