Providing Market Intelligence for 40 Years

In The News

Samsung and Best Buy are the leading companies for purchases of 4K TV sets

Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 11% purchased a Vizio.

From the article "Samsung and Best Buy are the leading companies for purchases of 4K TV sets" by Dealerscope Staff.

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...