Providing Market Intelligence for 40 Years

In The News

Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening

In the U.S., Apple is king, garnering about 40% of the market share, according to a report by Parks Associates. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of Health & Mobile Product Research at Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."

From the article "Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening" by TONY OWUSU.

Previously In The News

Apple TV Shows Faith

Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...