Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, according to Parks Associates.
From the article "Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers" by Jessica Toonkel.
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
