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In The News

Study: Rural Viewers Love Their Local TV Channels More Than Ever

TelecompetitorThose who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.

From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.

Previously In The News

Man Could Face Prison Time for Reselling Thousands of Hacked Streaming Service Account Logins

Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023,  according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...

DEFINITION smart home

According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices. According to the Parks Associate...

Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...

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