Providing market intelligence for more than 35 years

In The News

Study: Rural Viewers Love Their Local TV Channels More Than Ever

TelecompetitorThose who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.

From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.

Previously In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

Smart Kitchen Appliances to Add to Your Home

It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...