Providing Market Intelligence for 40 Years

In The News

RTL Nitro Revs Up 4K Broadcast

There is an increasing install base for 4K: according to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4KTV even though content is not yet widely available. This resulted in an average of 54%. Moreover, 17% of such households were planning to buy a flat-panel TV in the next 12 months and over half consider 4K to be an important or very important feature of their next model.

From the article "RTL Nitro Revs Up 4K Broadcast" by Michelle Clancy.

Previously In The News

Field Service Revenue Starts With Visual Proof

Telecom providers have a unique advantage in field sales and service because they already sit at the center of the connected home. Parks Associates found that 71% of U.S. home-internet households rece...

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Philo’s confidence in the format is also grounded in audience research. A study the company conducted with Parks Associates found that virtual MVPD subscribers skew more digitally savvy and are more r...

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

More than 27% of U.S. internet households prefer a live-TV bundle combined with their favorite streaming on-demand services, while 24% prefer a skinny bundle combined with their favorite streaming...

Plume Names Rebecca Stone Chief Customer and Marketing Officer, Creating a Dedicated C-Suite Voice for Global ISP Customer Success

“Parks Associates research shows that gigabit speeds now surpass 25% penetration in the United States; competition is fierce for broadband providers,” said Elizabeth Parks, President and CMO, Park...